AI Visibility Tools Horizon

For years, tracking brand visibility meant watching search engine rankings, social mentions, and backlink profiles. That world has shifted. Generative AI now produces answers that users see before they ever scroll to a search result. If your brand does not appear in those AI-generated summaries, you are invisible to a growing slice of your audience. That is why I started looking seriously at what AI visibility tools actually do, and whether they deliver on their promise. I